Oktoberfest feeling guaranteed! With our “Ladies Dirndl” T-shirt from Hofbräuhaus München, you can bring the incomparable traditional costume look into your home in a simple and comfortable way. The perfect outfit for any occasion: whether for Oktoberfest, a cozy evening in the beer garden or just for fun - this T-shirt is a real eye-catcher and always puts you in a good mood. Size note: SLIM FIT - please refer to the size chart and choose 2 sizes larger if necessary!Catalog No. 1000572

With its eye-catching chest print, the Oktoberfest Munich T-shirt is not only suitable for use at the Oktoberfest but also makes a great souvenir.  As always, made from 100% high-quality cotton!     Catalog No. 1000437

A piece of Munich to wear around your waist: The “Tracht” belt bag from Hofbräuhaus München brings Bavarian joie de vivre, tradition, and the unmistakable charm of the world-famous Hofbräuhaus directly into your everyday life.  Whether you’re strolling through Oktoberfest, relaxing in a beer garden, enjoying a folk festival, or out and about in the city—with its classic look and embroidered Hofbräuhaus München logo, it’s a true statement piece for anyone who carries Munich in their heart. The gray, felt-like outer fabric with brown, leather-look details creates a traditional yet modern look. The embroidered Hofbräuhaus München logo adds a striking accent. Measuring 32 x 18 x 8 cm, the bag offers space for a smartphone, wallet, keys, and other small items. An interior zippered pocket and an additional zippered compartment on the back ensure practical organization. The blue-and-white diamond-patterned lining rounds out the Bavarian style. The adjustable belt with a snap closure is up to 85 cm long. Additional product details: Main compartment with zipper 1 interior zippered pocket 1 zippered compartment on the back Embroidered Hofbräuhaus München logo Blue-and-white diamond-patterned lining Care instructions: Please do not wash. If soiled, wipe with a damp cloth.   Catalog No. 1000670

Our “Anno 1589” leather shorts pay tribute to the founding year of the world-famous Hofbräuhaus in Munich – crafted with style, tradition, and attention to detail. Made from premium, rustic leather, the front leg panels are adorned with ornamental embroidery in subtle green tones. The belt buckle and flap proudly feature Bavarian lions holding the HB logo, while the year 1589 is engraved on the ends of the decorative flap ("Leistl"). Real stag horn buttons at the leg hems, a traditional cut with hand-finished seams ("Säcklernaht"), and an integrated leather belt with a high-quality buckle complete this authentic piece. Whether for festivals, anniversaries, or your next visit to the Wiesn – these leather shorts are a true symbol of Bavarian heritage. Please Note: Leather is a natural material. Slight variations in color may occur compared to product images and are a hallmark of authenticity, not defects.Catalog No. 1000642

The high-quality “Tradition” metal pin from Hofbräuhaus Munich is more than just an accessory – it’s a true expression of Bavarian way of life. Crafted from durable zinc alloy and finished with vivid enamel in classic white, gold, red, and blue, this pin proudly reflects the colors and spirit of the world-famous Hofbräuhaus. Measuring 3.5 cm in diameter, the round pin stands out with its precise craftsmanship and eye-catching design. Whether worn on a jacket, bag, or hat, it’s a stylish statement piece and the perfect souvenir for anyone connected to Hofbräuhaus Munich. Catalog No. 1000634

Even the smallest Oktoberfest fans are now making it big: the baby body in dirndl look is easy to fall in love with! The pink "dirndl" with a light blue apron is easy to put on and take off thanks to practical press studs. The soft fabric made of 100% cotton is comfortable on sensitive baby skin. Also an ideal souvenir for those who stayed at home in attractive gift packaging.  

In our new baby bodysuit with a leather pants look, even the little ones will look great! With the original Hofbräuhaus traditional costumes design printed on the front and the white and brown contrasting cuffs, the traditional costumes look is perfect even for the youngest Hofbräuhaus fans. Thanks to the practical press studs, the bodysuit is easy to put on and take off over the head. The soft 100% cotton fabric feels pleasant against the skin. The bodysuit comes packaged in an attractive gift box in Hofbräu blue.

The high-quality Hofbräuhaus München bottle opener in the shape of a beer keg is a practical and decorative accessory for all fans of the Hofbräuhaus, Munich’s beer culture, and the Bavarian way of life.The design features a classic beer keg with a wood-grain finish, silver-colored keg hoops, the traditional HB logo with a crown, and the lettering “Hofbräuhaus München.” The combination of sturdy metal and high-quality enamel details gives it an elegant look and makes the bottle opener a real eye-catcher. Measuring approximately 9 x 4.8 cm, it fits comfortably in the hand and is ideal for use at home, in a beer garden, at parties, or as a decorative collector’s item. Thanks to the built-in magnet on the back, the bottle opener can be conveniently attached to the refrigerator or other magnetic surfaces, keeping it within easy reach at all times. Whether as a gift, souvenir, or useful accessory for Hofbräuhaus fans—this bottle opener brings a piece of Munich tradition to every kitchen, home bar, or collection.Cataloge No. 1000669

Not just an indispensable companion at the Oktoberfest: this cap with embroidered HB logo and a thirst-quenching beer embroidery at the back of the head is also a real eye-catcher on the golf course, when meeting friends or during other fun leisure activities. In addition to its cool look, this sporty accessory offers the highest level of comfort - thanks to integrated air holes for optimum ventilation and a high-quality metal fastener for individual width adjustment. Oans, zwoa, kaffa!One size fits all - individually adjustable thanks to metal fastener 

This high-quality Hofbräu dirndl “Anni” combines classic elegance with modern accents, making it a real eye-catcher. The comfortable stretch bodice features a traditional neckline and a practical zipper with a decorative heart pendant - perfect for effortless dressing and undressing. In elegant dark blue, the bodice lends the dirndl a timeless beauty, while the subtle Hofbräu embroidery on the back adds a particularly elegant touch. The easy-care skirt makes it comfortable to wear, while the color-coordinated apron made of high-quality jacquard with a stylish buckle in antique silver accentuates your waist perfectly. This dirndl is the ideal choice for anyone who wants to look stylish and glamorous on any occasion!

If you like pink, you've come to the right place! This Hofbräu dirndl in bright, vibrant pink is a real eye-catcher. The traditional neckline is perfectly complemented by a decorative heart-shaped zipper, while the playful tone-on-tone embroidery on the bodice adds a delicate, detailed touch to the exciting look. Hop cones and ears of barley, which entwine the Hofbräu trademark, adorn the bodice and make the dirndl a unique highlight. The magnificent apron, decorated with lovely ornamental patterns in moss green and dusky pink, adds an extra touch of sophistication and elegance. This extraordinary design guarantees that you will attract everyone's attention at every festive occasion!

Our enchanting sage green Hofbräu dirndl “Theresa” seduces with a subtle sweetheart neckline and an elegant button placket that will make every woman's heart beat faster. The silver buttons, which are decorated with the iconic Hofbräu coat of arms, give the dirndl a classy and charming look. The pink piping on the bodice sets delicate accents and flatters the décolleté, while delicate Hofbräu embroidery discreetly adorns the back. The perfectly coordinated apron with delicate pink floral borders provides the finishing touch and rounds off the stylishly elegant overall look.  A dirndl that shines both in the festival tent and on a cozy evening in the Hofbräuhaus - the perfect companion for any occasion! 

The combination of feathers from the guinea fowl, pheasant and rooster create a harmonious overall picture. As real HB fans, we have added a few more feathers in HB blue, which we think are the icing on the cake of our new hat jewelry. Surrounded by the punched HB coin with double attachment option. Closure with pin and clip.  

The original from the Hofbräuhaus and the Oktoberfest: the 1 liter beer mug made of glass. Also available in half-liter format for the small thirst.

The HB "Herzerl" necklace from the Hofbräuhaus Munich combines Bavarian charm with high-quality craftsmanship. The lovingly embroidered leather heart pendant makes this necklace a unique accessory and a perfect gift for fans of Bavarian culture.Crafted from a durable polyester cord and featuring a pendant made of 100% leather, the necklace impresses with its blend of traditional design and modern quality. Soft satin ribbons ensure a comfortable fit and complete the look with stylish elegance.

This festive pin is the perfect accessory for all Oktoberfest fans and lovers of Bavarian tradition. With its classic design in the colors blue and white, it embodies the beauty and authenticity of the world-famous Munich Oktoberfest.In the center is the iconic “HB” logo of the Hofbräu brewery, framed by a noble wreath and the golden crown. Whether as a souvenir, collector's item or stylish addition to a traditional costume - this badge is a real eye-catcher and a tribute to the Bavarian art of brewing.

This festive pin is the perfect accessory for all Oktoberfest fans and lovers of Bavarian tradition. With its classic design in the colors blue, gold and white, it embodies the beauty and authenticity of the world-famous Munich Oktoberfest.In the center is the iconic “HB” logo of the Hofbräu brewery, framed by a noble wreath and the golden crown. Whether as a souvenir, collector's item or stylish addition to a traditional costume - this badge is a real eye-catcher and a tribute to the Bavarian art of brewing.

The HB felt pins from Hofbräuhaus München are charming accessories that present Bavarian tradition in three vibrant colors - red, blue and yellow. The pins are designed in the shape of a beer mug and decorated with lovely details such as floral motifs and the iconic HB logo. These felt pins are perfect for adding a festive Oktoberfest touch to your outfit or giving as a souvenir. Whether on your traditional costume, bag or jacket - the HB felt pins are a real eye-catcher and an expression of your love for Bavarian culture.     Catalog No. 1000603

Indispensable basic for ladies and men: This navy blue unisex sweater with hood and kangaroo pocket presents the Hofbräuhaus logo in neat white and impresses with its soft, warm and easy-care quality made of 80% cotton and 20% polyester. A classic that can be combined in many ways for many occasions!   Catalog No. 1000142

After we were able to inspire our little fans with Lederhosen T-shirts, there are now cute traditional shirts for girls in a loving dirndl design. From now on the whole family can be supplied with our great traditional shirts.  

Our kids t-shirt with traditional leather pants print is easy to fall in love with. Boys or girls, both can wear the funny T-shirt. Printing only on the front  

Our “Gitti” long-sleeved bouclé jacket in elegant gray with a finely textured fabric ensures cosy warmth even on cooler days. The deep round neckline and tailored fit give the jacket an elegant silhouette. The antique silver buttons with the embossed Hofbräu logo skillfully combine classic elements with modern chic. This jacket goes well with both dirndls and jeans - versatile and stylish! Please also refer to the size chart.

Adorns every dirndl: the real silver-plated Charivari with a lobster clasp made of nickel-free metal.  

It's finally here: the Oktoberfest Leather Pant magnet made of polyresin, hand-painted. A must-have for every collector. Catalog No. 1000201