A piece of Munich to wear around your waist: The “Tracht” belt bag from Hofbräuhaus München brings Bavarian joie de vivre, tradition, and the unmistakable charm of the world-famous Hofbräuhaus directly into your everyday life.  Whether you’re strolling through Oktoberfest, relaxing in a beer garden, enjoying a folk festival, or out and about in the city—with its classic look and embroidered Hofbräuhaus München logo, it’s a true statement piece for anyone who carries Munich in their heart. The gray, felt-like outer fabric with brown, leather-look details creates a traditional yet modern look. The embroidered Hofbräuhaus München logo adds a striking accent. Measuring 32 x 18 x 8 cm, the bag offers space for a smartphone, wallet, keys, and other small items. An interior zippered pocket and an additional zippered compartment on the back ensure practical organization. The blue-and-white diamond-patterned lining rounds out the Bavarian style. The adjustable belt with a snap closure is up to 85 cm long. Additional product details: Main compartment with zipper 1 interior zippered pocket 1 zippered compartment on the back Embroidered Hofbräuhaus München logo Blue-and-white diamond-patterned lining Care instructions: Please do not wash. If soiled, wipe with a damp cloth.   Catalog No. 1000670

The high-quality “Tradition” metal pin from Hofbräuhaus Munich is more than just an accessory – it’s a true expression of Bavarian way of life. Crafted from durable zinc alloy and finished with vivid enamel in classic white, gold, red, and blue, this pin proudly reflects the colors and spirit of the world-famous Hofbräuhaus. Measuring 3.5 cm in diameter, the round pin stands out with its precise craftsmanship and eye-catching design. Whether worn on a jacket, bag, or hat, it’s a stylish statement piece and the perfect souvenir for anyone connected to Hofbräuhaus Munich. Catalog No. 1000634

The high-quality Hofbräuhaus München bottle opener in the shape of a beer keg is a practical and decorative accessory for all fans of the Hofbräuhaus, Munich’s beer culture, and the Bavarian way of life.The design features a classic beer keg with a wood-grain finish, silver-colored keg hoops, the traditional HB logo with a crown, and the lettering “Hofbräuhaus München.” The combination of sturdy metal and high-quality enamel details gives it an elegant look and makes the bottle opener a real eye-catcher. Measuring approximately 9 x 4.8 cm, it fits comfortably in the hand and is ideal for use at home, in a beer garden, at parties, or as a decorative collector’s item. Thanks to the built-in magnet on the back, the bottle opener can be conveniently attached to the refrigerator or other magnetic surfaces, keeping it within easy reach at all times. Whether as a gift, souvenir, or useful accessory for Hofbräuhaus fans—this bottle opener brings a piece of Munich tradition to every kitchen, home bar, or collection.Cataloge No. 1000669

Not just an indispensable companion at the Oktoberfest: this cap with embroidered HB logo and a thirst-quenching beer embroidery at the back of the head is also a real eye-catcher on the golf course, when meeting friends or during other fun leisure activities. In addition to its cool look, this sporty accessory offers the highest level of comfort - thanks to integrated air holes for optimum ventilation and a high-quality metal fastener for individual width adjustment. Oans, zwoa, kaffa!One size fits all - individually adjustable thanks to metal fastener 

The combination of feathers from the guinea fowl, pheasant and rooster create a harmonious overall picture. As real HB fans, we have added a few more feathers in HB blue, which we think are the icing on the cake of our new hat jewelry. Surrounded by the punched HB coin with double attachment option. Closure with pin and clip.  

The HB "Herzerl" necklace from the Hofbräuhaus Munich combines Bavarian charm with high-quality craftsmanship. The lovingly embroidered leather heart pendant makes this necklace a unique accessory and a perfect gift for fans of Bavarian culture.Crafted from a durable polyester cord and featuring a pendant made of 100% leather, the necklace impresses with its blend of traditional design and modern quality. Soft satin ribbons ensure a comfortable fit and complete the look with stylish elegance.

This festive pin is the perfect accessory for all Oktoberfest fans and lovers of Bavarian tradition. With its classic design in the colors blue and white, it embodies the beauty and authenticity of the world-famous Munich Oktoberfest.In the center is the iconic “HB” logo of the Hofbräu brewery, framed by a noble wreath and the golden crown. Whether as a souvenir, collector's item or stylish addition to a traditional costume - this badge is a real eye-catcher and a tribute to the Bavarian art of brewing.

This festive pin is the perfect accessory for all Oktoberfest fans and lovers of Bavarian tradition. With its classic design in the colors blue, gold and white, it embodies the beauty and authenticity of the world-famous Munich Oktoberfest.In the center is the iconic “HB” logo of the Hofbräu brewery, framed by a noble wreath and the golden crown. Whether as a souvenir, collector's item or stylish addition to a traditional costume - this badge is a real eye-catcher and a tribute to the Bavarian art of brewing.

The HB felt pins from Hofbräuhaus München are charming accessories that present Bavarian tradition in three vibrant colors - red, blue and yellow. The pins are designed in the shape of a beer mug and decorated with lovely details such as floral motifs and the iconic HB logo. These felt pins are perfect for adding a festive Oktoberfest touch to your outfit or giving as a souvenir. Whether on your traditional costume, bag or jacket - the HB felt pins are a real eye-catcher and an expression of your love for Bavarian culture.     Catalog No. 1000603

Adorns every dirndl: the real silver-plated Charivari with a lobster clasp made of nickel-free metal.  

It's finally here: the Oktoberfest Leather Pant magnet made of polyresin, hand-painted. A must-have for every collector. Catalog No. 1000201

What would Oktoberfest be without its wait staff. Every day they serve beer and delicacies at the Oktoberfest and contribute to the lively atmosphere. Cheers to all hard-working helpers!   Catalog No. 1000359  

The “Festzelt” magnet from Hofbräuhaus Munich features the iconic Hofbräu festival tent in lovingly detailed design – complete with the classic Bavarian flags waving in the wind. This colorful motif perfectly captures the festive spirit of Munich’s Oktoberfest and brings it right to your fridge, pinboard, or any magnetic surface. Whether as a souvenir, a gift, or a memory of an unforgettable Wiesn experience – the “Festzelt” magnet is a cheerful piece of Bavarian joy and a must-have for all Oktoberfest and Hofbräuhaus fans.  Catalog No. 1000636

The Hofbräu Oktoberfest “Festzelt” magnet is a lovingly designed souvenir that captures the special atmosphere of Munich’s Wiesn. The detailed design features the festively lit facade of the Hofbräu Festzelt with blue-and-white flags, the HB logo, and the words “Oktoberfest.” Movable charms in the shape of a pretzel, a beer stein, and lederhosen give the magnet a special charm and highlight typical Bavarian motifs. Thanks to the built-in magnets on the back, the magnet can be easily attached to refrigerators or other magnetic surfaces.  A decorative souvenir of the 2026 Oktoberfest and a lovely gift for all Oktoberfest fans. Catalogue No. 1000660

The “Potpourri” magnet from Hofbräuhaus Munich brings together some of the most beloved symbols of Bavarian culture. From the beer mug and pretzel to the Ferris wheel, traditional hat, and musical instruments – this colorful magnet is a miniature artwork full of regional charm. The HB logo and the blue banner with “Oktoberfest München” elegantly complete the design. Whether as a souvenir from an unforgettable visit, a small gift, or a cheerful accent for your fridge, office, or magnetic board – this magnet adds a touch of Oktoberfest flair and Bavarian joie de vivre to everyday life.  Catalog No. 1000635

Beautiful to take off: This decorative metal sign presents a motif by the famous painter and sculptor Franz Weiss, whose works repeatedly set new standards in folk art. The gifted artist was particularly well known for his unmistakable reduction realism, i.e. his focus on the essentials. The best example is this work of art, which definitely shows everything you need to be happy. Wouldn't this be the perfect addition to your art collection?    Catalog No. 1000547  

The beautiful peacock feather dominates the brown-colored arrangement, which can be easily combined with any hat color. The die-cut HB coin with clip and pin rounds off the elegant look. Dimensions: approx. 32cm x 19cm Material: Real feathers. Closure with pin and clip Catalog No. 1000290  

Almost as versatile as the person wearing it: Thanks to the removable patches with a wide variety of motifs, the look of this cap can be perfectly adapted to the current occasion. From traditional hats and tubas to beer mugs, pretzels and chicken to “Beer me”: you're guaranteed never to get bored with this companion. The Bavarian style is made perfect by the logo embroidery and the embroidered “Hofbräuhaus München” lettering. Get this “cap of good hope”! Color: black One size fits all Adjustable size thanks to adjustable metal fastener Included in delivery: 6 removable Velcro patches  Catalog No. 1000553 

Cheers to our Hofbräu festival tent. Every year at the Oktoberfest it opens its gates to receive party-loving guests. There is swaying, singing, dancing and laughing. We look forward to unforgettable moments again this year.   Catalog No. 1000354  

For this pin, the embroidery motifs of the original Hofbräuhaus lederhosen were implemented on the mini copy with great attention to detail. With butterfly clasp.     Catalog No. 1000301

As we all know, it's the little details that make the great beer connoisseur of the world recognizable. Although this high-quality metal pin with decorative hop wreath measures just a few centimetres, this iconic accessory distinguishes its proud wearer as a real insider - with the famous HB logo framed by the words “Oktoberfest Munich”. A great souvenir that conveniently comes in a representative gift box!Perfect for enthusiasts and collectors who want to add a piece of Munich history and style to their outfit.    Catalog No. 1000554

The Oktoberfest Crest pin from Hofbräuhaus München is an elegant and colorful accessory that captures the festive atmosphere of the Oktoberfest. The pin features a stylized coat of arms in blue and white with the iconic HB logo and the words “Oktoberfest München”. A small, detailed beer mug hangs charmingly from the underside of the pin and rounds off the design. Perfect for collectors and lovers of Bavarian culture, this pin adds a festive accent to clothing or accessories. Ideal as a souvenir or gift, the Oktoberfest coat of arms pin brings a piece of Munich tradition into your everyday life.     Catalog No. 1000597

The Hofbräu Oktoberfest “Ferris Wheel” metal pin is a richly detailed accessory for all Oktoberfest fans. The colorful design features a classic Ferris wheel with the HB logo in the center and the lettering “OKTOBERFEST.” A special highlight: The Ferris wheel can be spun, making the pin an extraordinary eye-catcher. Made from a high-quality zinc alloy and finished with shiny color accents, the pin impresses with its meticulous craftsmanship. Measuring approximately 4 × 4.8 cm, it’s the perfect accessory for a jacket, bag, traditional vest, hat, or backpack. The butterfly clasp on the back ensures a secure fit.  An original collector’s item and the perfect souvenir for all Oktoberfest fans.Catalogue No. 1000658

Of course, no Oktoberfest is complete without a genuine Wiesn heart. Our Hofbräu Oktoberfest “Herzerl” metal pin is a decorative pin featuring a classic Bavarian design. The heart-shaped motif combines a blue-and-white diamond pattern with the HB logo, a gold-colored crown, and the lettering “Oktoberfest München.” The shiny, gold-colored metal finish and the colorful details give it a high-quality look. Measuring approximately 4.9 × 4 cm, the Oktoberfest pin is a perfect accessory for traditional costumes, dirndls, lederhosen, jackets, bags, or hats. The butterfly clasp on the back ensures a secure fit.  A perfect souvenir, gift, or collector’s item for Oktoberfest fans. Catalogue No. 1000659